We three of BBTB are heading to
Sin City...to the Licensing show.
Bunnies has a handful of licenses now.
Looking for more. For any of you in business.
Here is what we have learned so far.
It takes a lot, lot, lot, lot longer than you
can imagine to generate any $ from licensing.
It cost a fortune to have agents represent you.
For example we are paying 7500.00 at this show
just for a banner. Not every license works out.
You have to learn to let go.
Licensing is not even the same
game it was a few years ago. You need more than
product to license. You need a brand, a recognizable
identity. This has taken us 26 years to develop.
On that happy note. Here are a few pictures
I took showing some of our new items for
fall.
O.K. see ya later
Won't be back until next week.
2 comments:
With your new designs and your great story I am sure that you three BBTB girls will kick some licensing booty in sin city. Have a great time. To quote Oscar Wilde,in Lady Windermere's Fan "Experience is the name everyone gives to their mistakes."
Good luck with the licensing venture in Vegas. Vegas always seems like a strange place for shows, but it seems to work. I have enjoyed many tea shows there. Love the new products, especially the ones in the last picture.
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